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Selective Professional, an exclusive Italian brand, proudly 100% made in Italy, expression of creativity, originality and passion for the hair care and wellness. With over 20 years of experience, Selective Professional continues offering professional hair products and services to the hairdressers. A high-class offer for exciting results.

The factory is located in the beautiful Tuscany and the manufacturer guarantees all the support needed by the modern distributor. The products offer is complete, from color to care, from keratin to styling. Anything for the needs of the salon. Education and image offer is second to none.

This brand is now available for Australia and New Zealand, Hong Kong, China, Indonesia, Singapore and Thailand.

The Avocado Treatment

has received a prestigious award at the Cosmoprof India 2019 as the most innovative product. Within the category of the new Superfood products, this is a no-rinse hydrating and protective Serum.

Enriched with avocado extract, this is a strong antioxidant rich in vitamins and Omega 3. It prevents dryness and dehydration of the hair fibre, protecting and hydrating it in depth. Ideal for daily use of natural or colour-treated, dry and damaged hair. Its light and fluid texture immediately penetrates into the hair shaft, improving the way it looks, leaving it soft and protected day after day.

Another best selling line of Selective Professional is the Keratin.

The first Vegetal keratin straightening treatment.

It straightens, smoothens and repairs damaged and stressed hair, with a powerful frizz control. Over 12-week long lasting results.

α-keratin, a real revolution within the straightening products. Quality, performances and safety standards are the basis of this treatment, whilst meeting and satisfying the most demanding eco-friendly customers.

α-keratin contains Vegetable Keratin only, an amino acid complex, derived from wheat and soya, which perfectly replicates the main traits of the traditional animal keratin offering a performing and safe solution, in full respect of the environment and the consumer’s safety.

Green-Technology. Technology meets nature. Innovation widens its horizons.

Its special actives, with repairing and conditioning properties, penetrates deeply into the hair shaft, in full respect of the hair and consumer’s wellness.

Tests conducted by specialized labs certify the product elevate qualities & safety.

These and many other lines are available. Just visit the website for more info!

This brand is now available for Australia and New Zealand, Hong Kong, China, Indonesia, Singapore and Thailand.

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PPE Available

We have availability of any kind of PPE, from Masks, to Gloves, to even Covid19 Testing Kits. For any information and orders contact


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